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Authors: Susan Cain

BOOK: Quiet
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I have seen firsthand how difficult it is for introverts to take stock of their own talents, and how powerful it is when finally they do. For more than ten years I trained people of all stripes—corporate lawyers and college students, hedge-fund managers and married couples—in negotiation skills. Of course, we covered the basics: how to prepare for a negotiation, when to make the first offer, and what to do when the other person says “take it or leave it.” But I also helped clients figure out their natural personalities and how to make the most of them.

My very first client was a young woman named Laura. She was a Wall Street lawyer, but a quiet and daydreamy one who dreaded the spotlight and disliked aggression. She had managed somehow to make it through the crucible of Harvard Law School—a place where classes are conducted in huge, gladiatorial amphitheaters, and where she once got so nervous that she threw up on the way to class. Now that she was in the real world, she wasn't sure she could represent her clients as forcefully as they expected.

For the first three years on the job, Laura was so junior that she never had to test this premise. But one day the senior lawyer she'd been working with went on vacation, leaving her in charge of an important negotiation. The client was a South American manufacturing company that was about to default on a bank loan and hoped to renegotiate its terms;
a syndicate of bankers that owned the endangered loan sat on the other side of the negotiating table.

Laura would have preferred to hide under said table, but she was accustomed to fighting such impulses. Gamely but nervously, she took her spot in the lead chair, flanked by her clients: general counsel on one side and senior financial officer on the other. These happened to be Laura's favorite clients: gracious and soft-spoken, very different from the master-of-the-universe types her firm usually represented. In the past, Laura had taken the general counsel to a Yankees game and the financial officer shopping for a handbag for her sister. But now these cozy outings—just the kind of socializing Laura enjoyed—seemed a world away. Across the table sat nine disgruntled investment bankers in tailored suits and expensive shoes, accompanied by their lawyer, a square-jawed woman with a hearty manner. Clearly not the self-doubting type, this woman launched into an impressive speech on how Laura's clients would be lucky simply to accept the bankers' terms. It was, she said, a very magnanimous offer.

Everyone waited for Laura to reply, but she couldn't think of anything to say. So she just sat there. Blinking. All eyes on her. Her clients shifting uneasily in their seats. Her thoughts running in a familiar loop:
I'm too quiet for this kind of thing, too unassuming, too cerebral
. She imagined the person who would be better equipped to save the day: someone bold, smooth, ready to pound the table. In middle school this person, unlike Laura, would have been called “outgoing,” the highest accolade her seventh-grade classmates knew, higher even than “pretty,” for a girl, or “athletic,” for a guy. Laura promised herself that she only had to make it through the day. Tomorrow she would go look for another career.

Then she remembered what I'd told her again and again: she was an introvert, and as such she had unique powers in negotiation—perhaps less obvious but no less formidable. She'd probably prepared more than everyone else. She had a quiet but firm speaking style. She rarely spoke without thinking. Being mild-mannered, she could take strong, even aggressive, positions while coming across as perfectly reasonable. And she tended to ask questions—lots of them—and actually listen to the answers, which, no matter what your personality, is crucial to strong negotiation.

So Laura finally started doing what came naturally.

“Let's go back a step. What are your numbers based on?” she asked.

“What if we structured the loan this way, do you think it might work?”

“That way?”

“Some other way?”

At first her questions were tentative. She picked up steam as she went along, posing them more forcefully and making it clear that she'd done her homework and wouldn't concede the facts. But she also stayed true to her own style, never raising her voice or losing her decorum. Every time the bankers made an assertion that seemed unbudgeable, Laura tried to be constructive. “Are you saying that's the only way to go? What if we took a different approach?”

Eventually her simple queries shifted the mood in the room, just as the negotiation textbooks say they will. The bankers stopped speechifying and dominance-posing, activities for which Laura felt hopelessly ill-equipped, and they started having an actual conversation.

More discussion. Still no agreement. One of the bankers revved up again, throwing his papers down and storming out of the room. Laura ignored this display, mostly because she didn't know what else to do. Later on someone told her that at that pivotal moment she'd played a good game of something called “negotiation jujitsu”; but she knew that she was just doing what you learn to do naturally as a quiet person in a loudmouth world.

Finally the two sides struck a deal. The bankers left the building, Laura's favorite clients headed for the airport, and Laura went home, curled up with a book, and tried to forget the day's tensions.

But the next morning, the lead lawyer for the bankers—the vigorous woman with the strong jaw—called to offer her a job. “I've never seen anyone so nice and so tough at the same time,” she said. And the day after that, the lead banker called Laura, asking if
her
law firm would represent
his
company in the future. “We need someone who can help us put deals together without letting ego get in the way,” he said.

By sticking to her own gentle way of doing things, Laura had reeled in new business for her firm and a job offer for herself. Raising her voice and pounding the table was unnecessary.

Today Laura understands that her introversion is an essential part of
who she is, and she embraces her reflective nature. The loop inside her head that accused her of being too quiet and unassuming plays much less often. Laura knows that she can hold her own when she needs to.

What exactly do I mean when I say that Laura is an
introvert
? When I started writing this book, the first thing I wanted to find out was precisely how researchers define introversion and extroversion. I knew that in 1921 the influential psychologist
Carl Jung had published a bombshell of a book,
Psychological Types
, popularizing the terms
introvert
and
extrovert
as the central building blocks of personality. Introverts are drawn to the inner world of thought and feeling, said Jung, extroverts to the external life of people and activities. Introverts focus on the meaning they make of the events swirling around them; extroverts plunge into the events themselves. Introverts recharge their batteries by being alone; extroverts need to recharge when they don't socialize enough. If you've ever taken a Myers-Briggs personality test, which is based on Jung's thinking and used by
the majority of universities and Fortune 100 companies, then you may already be familiar with these ideas.

But what do contemporary researchers have to say? I soon discovered that there is no all-purpose definition of introversion or extroversion; these are not unitary categories, like “curly-haired” or “sixteen-year-old,” in which everyone can agree on who qualifies for inclusion. For example, adherents of the Big Five school of personality psychology (which argues that human personality can be boiled down to five primary traits) define introversion not in terms of a rich inner life but as a lack of qualities such as assertiveness and sociability. There are almost as many definitions of
introvert
and
extrovert
as there are personality psychologists, who spend a great deal of time arguing over which meaning is most accurate. Some think that Jung's ideas are outdated; others swear that he's the only one who got it right.

Still, today's psychologists tend to agree on several important points:
for example, that
introverts and extroverts differ in the level of outside stimulation that they need to function well. Introverts feel “just right” with less stimulation, as when they sip wine with a close friend, solve a crossword puzzle, or read a book. Extroverts enjoy the extra bang that comes from activities like meeting new people, skiing slippery slopes, and cranking up the stereo. “Other people are very arousing,” says the personality psychologist David Winter, explaining why your typical introvert would rather spend her vacation reading on the beach than partying on a cruise ship. “They arouse threat, fear, flight, and love. A hundred people are very stimulating compared to a hundred books or a hundred grains of sand.”

Many psychologists would also agree that introverts and extroverts work differently. Extroverts tend to tackle assignments quickly. They make fast (sometimes rash) decisions, and are comfortable multitasking and risk-taking. They enjoy “the thrill of the chase” for rewards like money and status.

Introverts often work more slowly and deliberately. They like to focus on one task at a time and can have mighty powers of concentration. They're relatively immune to the lures of wealth and fame.

Our personalities also shape our social styles. Extroverts are the people who will add life to your dinner party and laugh generously at your jokes. They tend to be assertive, dominant, and in great need of company. Extroverts think out loud and on their feet; they prefer talking to listening, rarely find themselves at a loss for words, and occasionally blurt out things they never meant to say. They're comfortable with conflict, but not with solitude.

Introverts, in contrast, may have strong social skills and enjoy parties and business meetings, but after a while wish they were home in their pajamas. They prefer to devote their social energies to close friends, colleagues, and family. They listen more than they talk, think before they speak, and often feel as if they express themselves better in writing than in conversation. They tend to dislike conflict. Many have a horror of small talk, but enjoy deep discussions.

A few things introverts are not: The word
introvert
is not a synonym for hermit or misanthrope. Introverts
can
be these things, but most
are perfectly friendly. One of the most humane phrases in the English language—“Only connect!”—was written by
the distinctly introverted E. M. Forster in a novel exploring the question of how to achieve “
human love at its height.”

Nor are introverts necessarily shy.
Shyness is the fear of social disapproval or humiliation, while introversion is a preference for environments that are not overstimulating. Shyness is inherently painful; introversion is not. One reason that people confuse the two concepts is that
they sometimes overlap (though psychologists debate to what degree). Some psychologists map the two tendencies on vertical and horizontal axes, with the introvert-extrovert spectrum on the horizontal axis, and the anxious-stable spectrum on the vertical. With this model, you end up with four quadrants of personality types: calm extroverts, anxious (or impulsive) extroverts, calm introverts, and anxious introverts. In other words, you can be a shy extrovert, like Barbra Streisand, who has a larger-than-life personality and paralyzing stage fright; or a non-shy introvert, like Bill Gates, who by all accounts keeps to himself but is unfazed by the opinions of others.

You can also, of course, be both shy
and
an introvert: T. S. Eliot was a famously private soul who wrote in “The Waste Land” that he could “show you fear in a handful of dust.” Many shy people turn inward, partly as a refuge from the socializing that causes them such anxiety. And many introverts are shy, partly as a result of receiving the message that there's something wrong with their preference for reflection, and partly because their physiologies, as we'll see, compel them to withdraw from high-stimulation environments.

But for all their differences, shyness and introversion have in common something profound. The mental state of a shy extrovert sitting quietly in a business meeting may be very different from that of a calm introvert—the shy person is afraid to speak up, while the introvert is simply overstimulated—but to the outside world, the two appear to be the same. This can give both types insight into how our reverence for alpha status blinds us to things that are good and smart and wise. For very different reasons, shy and introverted people might choose to spend their days in behind-the-scenes pursuits like inventing, or researching, or holding the hands of the gravely ill—or in leadership positions they execute
with quiet competence. These are not alpha roles, but the people who play them are role models all the same.

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