Read Building Web Sites All-in-One For Dummies® Online
Authors: Claudia Snell
Book V: Chapter 1: Incorporating Flash Creations
Getting comfortable with Flash
Creating the navigation menu document
Adding functionality to the buttons
Publishing your file and adding it to your page
Exploring the Many Tricks of Flash
Book V: Chapter 2: Using Sound
Exploring Audio Formats for the Web
Embedding a QuickTime Player in a Page
Adding the RealMedia Player to a Page
Adding the Windows Media Player to a Web Page
Book V: Chapter 3: Using Web Video
Creating and Encoding Flash Video
Adding Flash Video to a Web Page
Adding QuickTime Player to a Page
Adding Windows Media Player to a Page
Avoiding Digital Video Pitfalls
Book V: Chapter 4: Active Slideshow Pro
Launching Active Slideshow Pro
Adding text and sound to a slide
Book VI: Chapter 1: Adding Basic Interactivity with HTML Forms and JavaScript
Creating a simple form in Dreamweaver
Multiple choice types (check box and radio buttons)
Making Dynamic Pages with Server Side Technology
Book VI: Chapter 2: An Introduction to ASP
Creating ASP Pages and Testing Them on Your Local System
Defining the site in Dreamweaver
Creating ASP Pages in Dreamweaver
Introducing VBScript functions
Book VI: Chapter 3: Introduction to PHP
Fulfilling PHP Server Side Requirements
Working with Conditional Statements
Putting conditional statements into action
Repeating Lines of Code, Using Loops
Book VI: Chapter 4: MySQL and PHP
Retrieving Information from a Database
Book VI: Chapter 5: Additional Site Interactivity
Engaging Visitors with an Online Journal (Blog)
Initiating Online Conversations: Forums and Message Boards
Establishing an Online Community: A Wiki
Feeding Them Your Content: RSS
Keeping Them Up to Date: Newsletters
Book VII: Chapter 1: An E-Commerce Primer
Nailing Down E-Commerce Concepts
Establishing an online identity
Choosing an e-commerce-friendly server
Adding Basic E-Commerce with PayPal
Using PayPal Website Payments Pro
Integrating with Credit Card Authorization Packages
Solving the online payment maze
Internet fraud: An e-commerce merchant's worst nightmare
Book VII: Chapter 2: Building an E-Commerce Site
Usability: Thinking Like a Customer
Legal Considerations: Call a Lawyer
Setting up the e-mail addresses
Selling items with a PayPal account
Forwarding the information to a database
Test, test, and then test again
If you build it they won't care
Following through on every sale
Book VII: Chapter 3: Maintaining an E-Commerce Site
When client-side technology runs amuck
Server-side technology, or code sleight of hand
Search Engine Optimization (SEO) and Marketing
Optimizing the site for search engines
Finding sites to link to the e-commerce site
Danger, Will Robinson! These do not compute!
Marketing the site to the world
Upgrading to a more robust Web hosting package
Book VIII: Chapter 1: Helping a Site Succeed
Planning and Incorporating Search Engine Optimization (SEO)
Understanding the mechanisms: Meta tags, keywords, descriptions, and alt text
Hiring the Right Professional Help
Deciding between SEO and paid advertising
Submitting your site to search engines
Using a service to submit your site
Determining Whether Your SEO Is Working
Adjusting the site and driving traffic
Using Reciprocal Links to Boost the Site's Visibility
Promoting a Site with Traditional Marketing
Creating content to keep them coming back
Book VIII: Chapter 2: Maintaining a Web Site
Updating Pages without Destroying Them
Sharing the Work with Contribute
Managing a Site with Dreamweaver
Simplifying repetitive tasks with Snippets
Taking advantage of your assets
Book VIII: Chapter 3: Expanding a Site
Use It or Lose It: Should You Add On or Redesign?
Redesigning the site from scratch
Things to consider when redesigning
After Launching the Expanded Site
Examining Blog Software and Services
Exploring other options: Blogger.com
Creating a Web Site from a Blog
Book IX: Chapter 2: Podcasting Site
Adobe Audition and Sound Booth
Sony Acid Music Studio (Windows only)
Book IX: Chapter 3: Photographer/Portfolio Site
Creating the navigation menu in Fireworks
Optimizing images in Fireworks
Creating thumbnails in Fireworks
Putting it together in Dreamweaver
Showing off without snootiness
Building Web Sites All-in-One For Dummies®, 2nd Edition
by Doug Sahlin and Claudia Snell
For Dummies®
Published by
Wiley Publishing, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com
Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
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